For the past half a year, rumors had been continuously pointing towards a March, 2015 launch of the much awaited Apple TV 4. And when the Spring Forward event was announced to be held on March 9th, many of us hoped the revolutionary new Apple TV to be Tim Cook’s One more thing for this event.

Althought 9to5Mac’s Mark Gurman reports that the refreshed Apple TV won’t make an appearance on the Monday’s event, the good news is that according to his sources, “Apple is finishing up work on a slimmer Apple TV set-top-box with a more capable and tactile remote control and a redesigned operating system bundled with an App Store.”

Though the launch date for Apple TV 4 is not available, Gurman expects it to be released in Q4, judging by other products in Apple’s 2015 pipeline.

The reason for this delay remains the same as before – “the content roadblocks”, as Apple is struggling to obtain rights from multiple content owners and broadcasters.

Except for the release dates, his report on the next Apple TV is consistent with what we’ve heard before. The new Apple TV will sport a new design and come packed with its own App Store.

The Apple TV 4 will have a thinner footprint and the remote will be more capable and tactile, sources say.

The next Apple TV will also have the current Beats Music channel replaced by a standalone Beats streaming service too.

The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio.

Despite all these reports, if you’re feeling really optimistic about the March 9 event, you can catch it live directly on your Apple TV.

Even if the Apple TV 4 isn’t announced, there’s enough reasons for us to celebrate the Apple Watch launch as I have discussed in this post.

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Looks like cord cutters waiting for the next Apple TV will have to hold on a little longer. Reading through dozens of leaked info from various sources, it was generally believed that the next Apple TV will be announced this fall to be available on shelves in time for the holidays – a perfect 100 dollar gift! But a new report from The Informant states otherwise.

According to the report, the next generation Apple TV won’t be released this year at all. They even go on to say that the current road map aims at an early 2015 launch, but even that is just a rough estimate and the actual dates might still be farther.

The funniest thing is that the cause of the delay is the same as the one we’ve been hearing since two years – deals regarding the rights to the content. It seems that Apple is still at square one with such talks with the media giants.

Apple employees have cited cable companies “dragging their heels” and the pending Comcast-Time Warner Cable merger as reasons the device and accompanying TV service haven’t launched. [..]

[..]On the content side, cable executives and TV programmers say Apple has bit off more than it can chew and deny they’re the holdup. They say Apple needs permission from multiple types of rights holders to create the service it wants to offer.

However, many analysts in the media and operator chains are criticizing Apple for trying to be too ambitious. Apple is said to be striving to bring a new OS, video-on-demand and cable content into the set-top-box all at once and the third one is turning out to be the trouble maker. Apple employees are accusing cable companies of stalling the process while the latter is citing difficulty in obtaining content rights as the reason.

In the end, whatever be the reason, if this report is to be believed, we can assume that the Apple TV 4 will not be a part of what Eddy Cue claimed to be the best product pipeline in 25 years.

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At the I/O developers conference yesterday, Google unveiled their vision of the set-top box, called Android TV. Packing much more than just screen mirroring as in Chromecast, the Android TV sounds better than the recently announced Amazon Fire TV. However, for Apple TV Hacks followers, most of the features on Android TV would seem like deja vu.

The Android TV will be built on the latest version of Android, dubbed “L” and will focus mainly on entertainment and gaming. The featured movies and TV shows from Google Play will be available right from the home screen and users can even voice search to find their favorite content from different sources including GooglePlay Store and other installed third party apps, like Netflix and Hulu.

The Android TV also supports games from GooglePlay, which can be enjoyed using a controller, plus it brings Chromecast-like capabilities to “AirPlay Mirror” any Android screen to HDTV.

Google has also partnered with television makers like Sony and Sharp to built Android TV right into their television sets, starting 2015.

That is a really compelling list of features and probably the best set-top box offering we’ve seen. However, Apple is yet to show their hand. The current Apple TV model, the 3rd generation one, is over two years old now and the kind of speculations we’ve been hearing during this time is overwhelming. If rumors are to be believed, the Apple TV 4 will be a revolutionary new take on televisions, scheduled be launched sometime in Q4 this year, or early next year.

The next Apple TV is speculated to sport an iOS 8 based firmware, a completely revamped interface, a developer SDK for custom apps, a separate App Store, support for third party channels, ability to play games, compatibility with MFi controllers and more. Besides, iOS 8 features like Continuity, iCloud Family sharing and peer-to-peer AirPlay are getting integrated into Apple TV.

The Android TV is set to be launched “this fall” along with the official L release. And from the looks, it would give just enough time for Apple to reveal what they’ve been working on for the past 2 years. Just wait a couple more months and hopefully, we’ll have a worthy Apple TV 4 vs Android TV clash to look forward to and decide the fate of our living rooms.

Be sure to follow Apple TV Hacks on Twitter, Facebook or Google+ for all the latest Apple TV-related news.

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Tim Cook shed some light on the phenomenal growth of Apple TV at the stockholders meeting held last Friday. According to the stats provided by him, Apple grossed over $1 billion last year just from the set-top box sales and with our superior math skills, that turns out to be 10 million devices. That is double the sales in 2012 and quadruple that in 2011. And talking about a device showing such a geometric growth, Tim Cook has accurately said, ‘It is getting more difficult to call it a hobby these days’.

What is more exiting is that all new purchases of the Apple TV 3 will fetch you a free $25 iTunes gift card. If past is any guide, this offer could be considered similar to Apple starting the sales of refurbished pieces of Macs and iOS devices before a refresh. Analysts are confident that Apple is trying to clear off the shelves to make way for the next Apple TV.

Recent rumors suggest that the Apple TV 4 could be announced anytime now and in no way will it be stretched later than April. However, the availability for purchase will be much delayed and we won’t have our hands on it until Christmas. It is speculated that the box will come with a fresh iOS-based firmware with support for games and third-party controllers. A public SDK for developers and an associated Apple TV App Store is also said to be in works. You can read everything about Apple TV 4 here.

[UPDATE]
The Loop’s Jim Dalrymple denied the possibility of an imminent Apple TV launch. He has a great track record in exposing Apple’s plans and is said to have strong connections within the Apple backbone. However he keeps mum on the other rumours we’ve heard, which does restore some hope.

More on Apple TV 4:

• Bloomberg: Apple to introduce new Apple TV in April
• Apple TV 4 references spotted in iOS 7 builds
• New rumors on Apple TV 4 surface as Apple TV gains special profile at Apple official website
• Opinion: Where is Apple taking the TV in 2014?
• Native gaming on Apple TV could soon become a reality as a new Apple TV with its own App Store is on the way, sources say

Stick around here at Apple TV Hacks (Facebook, Twitter, Google+) for more coverage on the new Apple TV.

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